This is a great cool tone pink color (I would describe it as a cool tone rose) that looks quite natural, especially if it's blended out and not just applied at 100% opacity. I've used it as a lip color as well as a long-lasting blush. To use it as a blush, I used the wand to apply a small amount to the back of my (clean, washed) hand and then from there, tapped my (clean, washed) finger on my hand to pick up some pigment, then used my finger to gently tap some pigment onto my face, before blending out with a large cushion.
To apply as a lip color, I typically put down a base first, because this formula is matte, such as the one from the SAEM or there's a Rom&nd one as well. This helps to keep the formula from blending unevenly when applying, and helps it last longer over time (the primer can help keep it from settling in lines when you move your mouth to talk). Overall, I really like this formula and how versatile and long wearing it is, and I think this color is great for cool-tone makeup looks.

Love it

Perfect

Good

I really like the texture of this it's really cool