really long-lasting & keeps a curl well. does not smudge, although it is difficult to remove.

Pleasantly surprised! The formula feels super lightweight, and the brush makes it easy to reach every lash. I put it on at 10am and it stayed perfect all the way until 2am without smudging or flaking. Found my no-makeup makeup go-to!!

I don’t know why people complain about it being hard to remove. It’s waterproof so of course it’s harder to remove than regular mascara. I use an oil cleanser (skin1009 Madagascar centella light) and it comes off just fine. I put the oil cleanser directly on my lashes and coat it really well, then rub my lashes and wash off the cleanser. Then I use a q-tip soaked in the cleanser to remove any excess mascara and wash it off. I’m okay with the extra step of removing the excess mascara because it lasts all day and holds a curl really well. It also clumps up nicely to give an idol/manga style lash look. I really love the brown color, it’s a nice chocolate brown.

This mascara lengthens and holds a curl extremely well without being clumpy. The wand gets every lash and makes it look separated and so pretty. But like other reviewers have stated, this is really hard to take off. I double cleanse and use micellar water, and it doesn’t come off 100%. Really long lasting, but how do you take it off fully??

Great mascara and doesn't flake unless it gets old. Love how it coats each lash well.